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Get a hands-on experience with Agvance by speaking with an expert about how we can take your business further.
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Agvance News

Latest Addition to Agvance SKY, SKY Product
Now presenting the newest addition to Agvance SKY, SKY Product!
10 Mar.

Lori Potter Named Director of Sales and Marketing at SSI
SSI proudly announces the promotion of Lori Potter to Director of Sales and Marketing. Serving as a key member of SSI's senior leadership team, Lori provides a voice behind SSI’s industry-leading brands, Agvance and Energy Force.
05 Mar.

The Basics & Benefits of an API
APIs open your business to new opportunities and bring your technological capabilities to new heights! And things are just getting started, APIs are expected to continue to grow significantly within the agriculture industry.
26 Feb.
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Unlock the power of a complete network built around your business model. Find out how Agvance is designed to generate profits by optimizing ag retail operations.


One Platform. Multiple Solutions.
Agvance is attuned to the way you do business across every touchpoint. From the field and C-suite to sales and controllers, and even directly to your customer, we put the power of information precisely where it’s needed.



Court White
“Agvance has allowed us to create variable-rate fertilizer recommendations we never thought could be possible, through ANY software on the market today. They allow me to get so many more acres evaluated and then recommendations made —more than anything I've ever used before.”
Logan Agri-Service
The Most Advanced Agronomy Program for Ag Retailers
See MoreMeet Our Leaders
Our senior leadership group is comprised of ag experts who continually look for ways to positively influence our products and services, as well as the entire industry of agriculture.

Austin Jabs
Chief Security Officer
With expertise in cybersecurity and a passion for building personal relationships, Austin aids retailers and cooperatives in securely enhancing their digital operations. He brings 15 years of experience in IT management, security, and cybersecurity consulting.

Lori Potter
Director of Sales and Marketing
With her dedication to customer success, Lori has a talent for nurturing relationships. Lori leads the sales and marketing teams, providing a voice behind the industry-leading brands Agvance and Energy Force and the SSI mission found within those brands. Lori is a trusted advocate for her customers, aligning their needs with software capabilities for business growth.

David Boys
VP of Product Development
For over 25 years, David has played several key roles in the development of SSI’s software products. As VP of Product Development, he draws on that experience and his understanding of our customers' businesses to guide our development teams as they build out the next generation of Agvance and Energy Force.
Nancy Frisch
Wheaton Dumont Co-Op Elevator
I personally think the best benefits are the reports that I can show my customers, from field histories to sales to prepay. Whenever you have a customer walk out the door satisfied that they know where their money was spent and have easy-to-understand records to prove it, it is priceless!

Denise Rohrer
VP of Professional Services
With over 18 years of experience in the seed industry, Denise brings her “get it done” attitude to her role as VP of Professional Services. Starting at SSI in 2012, Denise worked with our implementation and data migration specialists. She coordinates these teams together with Agvance education to give customers a great start and flexibility to grow.

Kolby Daniel
Controller
A real secret weapon, not just because Kolby is quiet and unassuming, but because his experience as a CPA and love for crunching numbers allows him to digest financial information and help us make informed decisions.

Heather Karbach
VP of Customer Service
Since 2005, Heather has been an integral part of the customer service team thanks to her exceptional relationship-building and keen problem-solving skills. As VP of Customer Service, she oversees a team of individuals dedicated to giving top-notch service and support to our customers.

Lynda Pemberton
VP of Product Management
For over 20 years, Lynda has worked tirelessly to support our customers. As VP of Product Management, she shares her passion to improve the customers' Agvance experience with her team. Their focus is to keep our customers first as they continue to deliver valuable improvements to Agvance.

Todd Erickson
VP of Development
One of those rare individuals who can excel in any role, Todd’s vast experience at SSI perfectly positions him to effectively lead and guide our development team. He is always open to new ideas and promotes forward thinking.

Dave Craft
VP Sales and Marketing
The Agvance Brand is synonymous with unmatched functionality and dependability. Dave is the man behind that brand. And not only does he develop the marketing voice of Agvance, but he also lends his voice to the development of the product.

Pam Rincker
President and Founder
Since founding the company in 1981, Pam has guided the company’s culture and spearheaded its growth. She is a hands-on leader, a master at simplifying the complex, a mentor and remains one of the industry’s most respected experts.

Rob Bullock
VP Business Strategy
For over 40 years, Rob has directed and overseen every major development in the company’s software and information systems. Through his leadership and foresight, our products remain highly functional and extremely efficient.
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