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Upcoming Agvance Events

Get a hands-on experience with Agvance by speaking with an expert about how we can take your business further.

The Ag Retail Management Suite Trusted by Stores Across the Country

Agvance News

Latest Addition to Agvance SKY, SKY Product

Now presenting the newest addition to Agvance SKY, SKY Product!

10 Mar.

Lori Potter Named Director of Sales and Marketing at SSI

SSI proudly announces the promotion of Lori Potter to Director of Sales and Marketing. Serving as a key member of SSI's senior leadership team, Lori provides a voice behind SSI’s industry-leading brands, Agvance and Energy Force.

05 Mar.

The Basics & Benefits of an API

APIs open your business to new opportunities and bring your technological capabilities to new heights! And things are just getting started, APIs are expected to continue to grow significantly within the agriculture industry.

26 Feb.

Talk to an Agvance Expert Today

Unlock the power of a complete network built around your business model. Find out how Agvance is designed to generate profits by optimizing ag retail operations.

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One Platform. Multiple Solutions.

Agvance is attuned to the way you do business across every touchpoint. From the field and C-suite to sales and controllers, and even directly to your customer, we put the power of information precisely where it’s needed.

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Court White

“Agvance has allowed us to create variable-rate fertilizer recommendations we never thought could be possible, through ANY software on the market today. They allow me to get so many more acres evaluated and then recommendations made —more than anything I've ever used before.”

Logan Agri-Service

The Most Advanced Agronomy Program for Ag Retailers

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Seed Management

Review seed inventory, purchases, category, variety, lot, and more within a single system.

Scales with You

Look to the future with confidence. Agvance Agronomy grows with your operation, consolidating and centralizing processes like blending, dispatch, and inventory.

Seed Management

Review seed inventory, purchases, category, variety, lot, and more within a single system.

Precise Data Tracking

Collect data on planting, soil, yield, and more for site-specific agronomic recommendations.

Seed Management

Review seed inventory, purchases, category, variety, lot, and more within a single system.

Meet Our Leaders

Our senior leadership group is comprised of ag experts who continually look for ways to positively influence our products and services, as well as the entire industry of agriculture.

Austin Jabs

Chief Security Officer

With expertise in cybersecurity and a passion for building personal relationships, Austin aids retailers and cooperatives in securely enhancing their digital operations. He brings 15 years of experience in IT management, security, and cybersecurity consulting.

Lori Potter

Director of Sales and Marketing

With her dedication to customer success, Lori has a talent for nurturing relationships. Lori leads the sales and marketing teams, providing a voice behind the industry-leading brands Agvance and Energy Force and the SSI mission found within those brands. Lori is a trusted advocate for her customers, aligning their needs with software capabilities for business growth.

David Boys

VP of Product Development

For over 25 years, David has played several key roles in the development of SSI’s software products. As VP of Product Development, he draws on that experience and his understanding of our customers' businesses to guide our development teams as they build out the next generation of Agvance and Energy Force.

Nancy Frisch

Wheaton Dumont Co-Op Elevator

I personally think the best benefits are the reports that I can show my customers, from field histories to sales to prepay. Whenever you have a customer walk out the door satisfied that they know where their money was spent and have easy-to-understand records to prove it, it is priceless!

Denise Rohrer

VP of Professional Services

With over 18 years of experience in the seed industry, Denise brings her “get it done” attitude to her role as VP of Professional Services. Starting at SSI in 2012, Denise worked with our implementation and data migration specialists. She coordinates these teams together with Agvance education to give customers a great start and flexibility to grow.

Kolby Daniel

Controller

A real secret weapon, not just because Kolby is quiet and unassuming, but because his experience as a CPA and love for crunching numbers allows him to digest financial information and help us make informed decisions.

Heather Karbach

VP of Customer Service

Since 2005, Heather has been an integral part of the customer service team thanks to her exceptional relationship-building and keen problem-solving skills. As VP of Customer Service, she oversees a team of individuals dedicated to giving top-notch service and support to our customers.

Lynda Pemberton

VP of Product Management

For over 20 years, Lynda has worked tirelessly to support our customers. As VP of Product Management, she shares her passion to improve the customers' Agvance experience with her team. Their focus is to keep our customers first as they continue to deliver valuable improvements to Agvance.

Todd Erickson

VP of Development

One of those rare individuals who can excel in any role, Todd’s vast experience at SSI perfectly positions him to effectively lead and guide our development team. He is always open to new ideas and promotes forward thinking.

Dave Craft

VP Sales and Marketing

The Agvance Brand is synonymous with unmatched functionality and dependability. Dave is the man behind that brand. And not only does he develop the marketing voice of Agvance, but he also lends his voice to the development of the product.

Pam Rincker

President and Founder

Since founding the company in 1981, Pam has guided the company’s culture and spearheaded its growth. She is a hands-on leader, a master at simplifying the complex, a mentor and remains one of the industry’s most respected experts.

Rob Bullock

VP Business Strategy

For over 40 years, Rob has directed and overseen every major development in the company’s software and information systems. Through his leadership and foresight, our products remain highly functional and extremely efficient.

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